| WHAT
IS MUST DO?
MUST
DO magazine and www.MustDoTravel.com are national travel brands
from Gannett Co., Inc., the publishers of USA Today and more
than 100 daily newspapers across the US. MUST DO is a free all
in one magazine with the best in shopping, dining, real estate,
golf, arts, culture, activities and attractions.
Hundreds of thousands of MUST DO magazines are distributed
wherever visitors go - airports, resorts, hotels, shopping centers,
restaurants, attractions, galleries, chambers, visitor centers
and in some markets in the rental car. Laid out in a guidebook
format, MUST DO provides first time and returning visitors with
highly valuable editorial content and descriptive maps.
The magazine and the web site provide companies that target
visitors with affordable marketing opportunities that will impact
the consumer both within the destination and pre arrival.
Our company is operated by a division of Gannett Co., Inc.
called Gannett Pacific Travel Media, we printed our first magazine
in Naples, Florida in July 2005 and will launch our travel web
site, www.MustDoTravel.com in November 2005.
The web site will feature the top US travel destinations and
we will begin adding international destinations including London
in the first quarter of 2006. Since we are also an online
travel company, consumers can find out about all the "must
do's" in the market AND book their trip, including air,
lodging, rental car, even their golf tee time. By the end of
2007, we will be promoting over 60 cities worldwide. In many
of these destinations we will also produce our "in market"
MUST DO visitor magazine to increase brand awareness.
Gannett Co., Inc. is a leading international news and information
company that reaches audiences through publishing, television
and the Internet.
Gannett Co., Inc. is the largest newspaper group in the U.S.
where it publishes 101 daily newspapers including USA TODAY,
the nation's largest-selling daily newspaper. Gannett's combined
average daily U.S. circulation is 7.6 million. Gannett Co.,
Inc. also owns more than 500 non-daily publications in the US
and USA WEEKEND, a weekly newspaper magazine with a circulation
of 23.7 million.
Gannett Co., Inc. subsidiary Newsquest is the United Kingdom's
second largest regional newspaper company. Newsquest publishes
more than 300 titles, including 17 daily newspapers, and a network
of prize-winning Web sites.
Gannett Co., Inc. also operates 22 television stations in the
United States, which reach 17.8 percent of the USA, and is an
Internet leader with more than 150 Web sites sponsored by its
TV stations and newspapers including USATODAY.com, one of the
most popular news sites on the Web. Gannett Co., Inc. recorded
$6.7 billion in operating revenue in 2003.
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