| SALES
STRENGTHS
Mission
Statement - Must Do is committed to providing visitors with
quality travel resources, compelling editorial and an even-handed
picture of America's greatest destinations. A variety of media
outlets, including print and online services, create a one-stop
shop for innovative and valuable vacation planning.
Magazine and Online Content - One of the primary reasons
for our success is the excellent content that can be found in
the magazines and online.
Value to our Advertiser - We have very competitive rates
for our magazines and you can have an online presence with any print contract. We also have premium online advertising
packages available only to our print advertisers.
Magazine Distribution - We publish over 3 million magazines
per year and that number is growing. They are distributed in
high traffic areas including Airports, Hotels, Motels, Shopping
Centers, Restaurants, Key Attractions, Visitor Centers , Museums,
Art Galleries , Chamber of Commerce, and hot beach locations.
We also send out significant numbers of magazines from requests
received on our web site.
You will often hear radio advertising during the day time hours
in our markets promoting our magazine and highlighting advertisers
locations where the magazine can be picked up, an added value
to our customers.
It is our goal in 2005 to have the very best visitor magazine
distribution in every market. If you have a heavily trafficked
tourist location you think would benefit from having one of
our floor or table racks, please email us at sales@MustDo.com
and let us know the address.
To see a list of the locations where you can pick up a magazine
in each destination, go to the Magazine Distribution
Section
Database Marketing - We have the ability to reach our
members with your advertising message before they arrive in
your market as well as upon their arrival. We also have the
ability to cross sell our destinations, our members are interested
in traveling and are eager to receive information about valuable
offers in our destinations. Ask to have this opportunity added
to your advertising package.
Search
Engine Optimization - In addition to optimizing the MustDo.com and MustDoTravel.com domains, we
optimize over 70 additional URL's including MustDoCruises.com,
MustDoHolidays.com, MustDoVacations.com to ensure we appear in the top
search returns when consumers are looking for information about traveling
to the top destination around the world.
Online Marketing - Our primary marketing emphasis is
e-marketing. We have top online publishers who target our specific
demographic promoting the value of MustDoTravel.com. We will
reach over 40 million consumers and will be responsible for
growing our membership by 100,000 in 2006. In addition to online
marketing we also leverage the Gannett Co., Inc. assets with
reciprocal links from many of the top newspaper web sites nationwide
and will also use print advertising in appropriate publications
throughout the year.
Trackable Results - We have a staff of knowledgeable
sales professionals who can help package an advertising campaign
that will give you proven results in both our magazines and
online. They will work with you to ensure your success and provide
you with online sales reports every month detailing the impressions,
click throughs, yields and site traffic statistics. They will
help you position yourself on our site for premium results and
can help you design and build
For a PDF version of this information, click
here.
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